International Domain Names, IDN, now allow the worldwide information access at addresses other than in English.

Great positive change! For many years, only the Romanized "abc" could be used for web addresses.

But as Korea uses .ko and China uses .cn and Japan uses .jp -- why bother to use .com ???

Surely in the case of China, millions of people read Chinese and live elsewhere. Some are not ethnically Chinese.

Use of .com de-emphasizes Chinese-origin. Take away the political dimension of using .cn in times of trade wars or territorial disputes such as over sections of the South China Sea.

Products may be made elsewhere for the Chinese market.  etc etc.

Buy the  .com  if you can!   Make Customers Happy.