Dot Com is King

There are key benefits to a .com domain over a cc-TLD (country code top-level domain, such as .uk or .au).

Surnames / corporate names are great examples. "Garcia" is common to many countries. "Hernández" is the most common family name in Mexico, and widespread in Spain, the Philippines, Nicaragua, the Dominican Republic, and elsewhere. Only one person can own Herná

Many Hernández cousins want this name.
Each domain can also host unlimited great email addresses.

We see bias & preference among many potential customers. Some 300,000 Finns who speak Swedish as their mother tongue (without being Swedish) may dislike using suffix .se 

Millions more non-Swedes who speak Swedish may prefer .com