Our World Ain't English

Many people are still in the dark about international domain names (IDN), and the fact your website or email address can use non-English characters. This has now been operational for over ten years!

But what about consumers with a standard English-language keyboard and no knowledge of alternative input methods?

How to handle such situations easily:

Build your full website on your true name using native characters.
For example,

Then build a forwarder on another English or Anglicized name,
for example, 
auto-forwarding to English-language page on your main IDN site.

Consumers can then bookmark either page.


Of course, the clever consumer knows also how to use punycode (xn--art-dma.com for the above Arté.com) or will quickly cut-and-paste.