One-word Domain Names

"Having the domain we have has really helped us punch above our weight in so many ways. It is something that touches on almost every interaction. And when people come to us, there is an assumption that we are a much bigger operation than we really are. We are a small business (but) we just did a big promotion with Coca Cola, so we had the Wish logo on 14 million cans of Fanta in the UK."

"If you look the part, (with) a name that sounds like where you want to be, you are in so much of a stronger position to take advantage of those kinds of opportunities."

--  Richard Kershaw, interviewed at Domain Sherpa