Why Brand

There are great new opportunities for consolidating industries behind key internet brands.

Keyword or generic category web domain can supplement existing websites, funneling search traffic to assorted established brands, continuously generating valuable leads, etc. 

Far-flung businesses worldwide share a need to access customers.

Portal brands now often go a step further. They brand a customer need, and such needs can be supplied by any of many worldwide vendors. Under the umbrella of the internet portal brand, order fulfillment is processed and delivered by subcontracted vendors operating to specification. With no exchange of capital, the supplier vendors bear the costs of building & stocking products. They become subsumed into the web-based brand.

Those who brand themselves can keep independence & character.
Why brand? Do it - or work for the portal brand.