Zeitgeist & Creativity

The business of domain name development needs better imagery & models.

We can easily help one another by better explaining to outsiders what we do.

Big businesses have now garnished the lion's share of prime generic domain names, though they were comparatively late internet adopters. Rich businessmen helped popularize the word 'cybersquatter' as a derogatory term meaning "anyone owning a desirable domain property and not a major corporation."

Most domain ownership has nothing to do with squatting. Domain ownership is paid for annually. It's very seldom stolen or appropriated. The domain owner has developed a generic or brandable address, from tropes and cultural images, often where nothing existed before. Domains are thus valuable intellectual property, important IP assets. Perhaps you're an IP developer?

Don't let a skuzzy corporate arsehole tell you otherwise; never accept their flim-flam.