Joint Marketing: Exceptional Brand Platforms

A product need not limit its branding to one name or a single byline. Successful firms often use secondary or tertiary labels to add value and confidence: natural or organic are common labels, as are local manufacturing marks.

Strong generic marks help build confidence in a set of products. A suite of otherwise unrelated products can use Massachusetts Brand or Russia Brand when originating in those areas. This improves local economies and ties-together products and communities which share local character.

Joint marketing attracts tourists, new buyers and more interest.

Build the joint brand.  Build a strong marketing website. Enjoy profits & success.

These domain names can be usefully developed by state marketing organizations or regional development authorities, or new consortia of private interests. (Each name is for sale):